Coaches come with a wide variety of philosophies ranging from hands off guidance to high touch 1:1 mentorship and everything in between. If you’re interested in how to start your own coaching business then you no doubt have considered what your own approach would look like.
Likely the first stumbling block many coaches encounter in their journey to starting a coaching business is the decision about what to offer and how to offer it. Even once you’ve got some clarity about the type of coaching you want to offer you still have to decide the structure of your sessions, client accountability, and how to achieve desired outcomes.
The overall success of your business is predicated on the results you can deliver to your clients. So how do you ensure that what you offer will meet the needs of your clients so you can start a coaching business?
Your Signature Transformational Program
When you start a coaching business there’s a million different decisions you have to make including branding, colors, website host, webpage themes, names, offerings… The list goes on! You’ll find over time that some of these decisions aren’t really as important and others will take priority. So what’s the most important decision you can make to ensure the success of your business?
Create a Signature Transformational Program. Taking this step early on gives you time to craft a custom curriculum that will meet the individual needs of your clients while giving them everything they need to be successful. In addition to meeting your clients needs, having a structured program can help you design your business around the lifestyle you want. If you prefer to take certain days of the week off you can build that into a program. If you prefer video calls to phone calls you can clearly set that boundary for clients in a program.
Ultimately, designing a signature program will give you confidence in your offering by ensuring the success of your clients. This confidence leads to you showing up more in your business, having an easier time making sales, and being willing to promise results for your clients.
Your First Step To Start A Coaching Business
I LOVE nerding out about best practices to create result-oriented programs, new ways to improve processes, and how to create meaningful experiences for those you serve as you scale your impact. I got a Masters of Education studying program development and curriculum strategies because I saw the importance of having a program you’re confident in. If you want to talk more about how to start your coaching business message me on Facebook, Instagram, TikTok, or at my email Coaching@JenesisRose.com.
If you’re interested in learning more about creating your own signature transformational program then check out The Program Development Bootcamp. It’s MY signature program that will walk you through everything you need to know about creating a program you believe in and are confident selling!
