When I started my business I struggled selling my coaching because I wasn’t clear on who exactly needed my coaching. I read about coaching niches but none of them felt like they really fit my business or me specifically.
I wanted a coaching niche that elevated my expertise, my education, and my passion. I didn’t want a vague niche like “life coach” or “career coach” because there were sooo many other people with that same niche.
I wanted my coaching niche to differentiate my unique way of helping people.
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In this 5-step workbook I’ll help you find and own your coaching niche so you can make more coaching sales!
How can a coaching niche help grow your business?
Now I proudly own my coaching niche in all of my branding, marketing, and sales materials! I can more easily create content that helps women achieve their biggest coaching business dreams without burning out, and my content attracts clients that are excited to work with me to develop their business.
In my coaching niche, I not only acknowledge who I can help, but I explain what I can help them do. I also now feel more confident talking about what I do because it is explicitly focused on growing your business without burning out, versus everything that could possibly be related to the much broader “business coaching” term.
Since shifting my coaching niche to be more focused on who I can specifically help and how, I also created more detailed and powerful content for my website. My landing pages, sales pages, and about me are all tailored to my coaching niche and on brand for me and my specialty. If you want to see what I mean, go click a few of those links above and see if you can pick out where I used my coaching niche to tailor my content.
I not only use this method in my own business but I also have helped my clients by transforming their generic “one-size-fits-all” approaches to a unique and custom designed niche that helps them achieve their business goals.
“Health Coach”
-TO-
Empowered Health
and Wellness Coach
for women with chronic conditions
once I helped my client develop this niche she was able to create her signature coaching program that she had been stuck on for over a year!
“Career Coach”
-TO-
Leadership and Career Coach for women who are ready to move into senior leadership roles
and she was able to sell her programs with confidence and had her highest selling month!
“Money Educator”
-TO-
Financial Liberation Coach for new millennial parents that are ready to invest for their family’s future
After using my Niche Development Guide she was able to confidently start talking about her program and inviting people to sign up with ease!
See what I mean? A unique and specific coaching niche is much more inviting, as it spells out who you help and what you help them do. When people are searching for help to reach their goals, we want to capture their attention quickly so they choose us over our competition to learn more from and ultimately buy from.
Once you have a clear coaching niche developed you can incorporate it into all of your social media pages, about me page on your website, sales pages, and in conversation!
There’s nothing worse than people asking you what kind of work you do and not knowing how to answer them because broad terms like “life coach” don’t honor what you do and sound so cheesy!
We want people to be able to understand our unique value propositions, so they can see the impact we make in our clients lives!
I believe you too can turn your passion for helping people in your unique way into a profitable coaching business by developing your own specific coaching niche.
And I want to help you with my free niche development guide that walks you through the 5 questions you need to ask yourself in order to write a specific enough coaching niche that potential clients know immediately if you are the right coach for them, or not.
This will save you both time, and help your ideal clients come to you ready to buy because they can easily understand what you do.
If you're ready to confidently own your coaching niche...
Get My Free Niche Development Guide
Develop your custom coaching niche using my 5 easy steps!
